Brouwerij. Tuesday, 18 August, 2020 The use or forwarding of articles - even if the source is mentioned -You have questions or information from the industry and would like to contact us? Alcohol. Kleur. The concept of Victoria is targeted towards consumers of Duvel Moortgat beer, a brand which made this beer type popular.. However, the judge did not rule in favour of Moortgat, reports Other beers, such as ‘Hapkin’ by the Alken-Maes brewery, ‘Sloeber’ from brewery Roman, and ‘Satan gold’ from De Block brewery all target the segment in which Duvel is market leader. The new beer, called “Victoria” is a blond beer with 8.5% alcohol that referments in the bottle. Onbekend.

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According to AB InBev, Victoria refers to the story of the victory of archangel Saint Michael (the patron saint of Brussels) against evil. has launched a new blond beer in Belgium with 8.5% alcohol by volume that referments in the bottle. Kenmerk. Monday, 08 June 2020 The new beer has a light color, a high carbonation content and a strong head. In 2011, CUB became part of the SABMiller group and AB InBev following its combination with SABMiller in 2016.

He is the symbol of the victory of good over evil, the just, the true and the authentic, in contrary to evil, false and artificial, which characterizes the ways of the devil ... "The story of Duvel Moortgat, which seemingly serves as a role model for Victoria goes as follows: To commemorate the end of World War I, the Moortgats named their main beer “We have established that the segment of strong, blond beers is growing,” AB InBev spokesperson The beer is distributed throughout Belgium and also available on AB InBev’s new webshop for selling beer directly to final consumers (

All Rights Reserved. Biersoort. The company explains on a separate marketing flyer that "Archangel Saint Michael is the adversary of the devil. AB InBev ‘attacks’ Duvel with ‘angel beer’ Victoria The new beer is smoothly drinkable, with a spicy bitterness and a spicy hop aroma with fruity notes from three hop varieties, including the noble hops Saaz and Fuggle, the brewer …

AB InBev was … AB InBev has launched a new blond beer in Belgium with 8.5% alcohol by volume that referments in the bottle. AB InBev emphasizes that Victoria contains only 100% natural ingredients: hops, barley malt, rice, water and yeast.It seems, the brand name was chosen because AB InBev could create a story around the beer which draws some parallels to Duvel Moortgat.

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Page 1 of 2 1 2 Next > AB InBev, the American-Belgian multinational drink and brewing holdings company based in Leuven, has launched a new beer, with a marketing story that attacks Duvel beer head-on.The new beer, called “Victoria” is a blond beer with 8.5% alcohol that referments in the bottle. AB InBev, the American-Belgian multinational drink and brewing holdings company based in Leuven, has launched a new beer, with a marketing story that attacks Duvel beer head-on. Victoria is een sterk Belgisch Blond bier van bierbrouwer AB InBev. AB InBev has a global functional management office in New York City, and regional headquarters in São Paulo, London, St. Louis, Mexico City, Bremen, Johannesburg and others. Latest News: Durch die Nutzung unserer Website stimmen Sie dem Einsatz zu. Share: Share on Facebook; Share on Twitter; Share through Email; Close Share. Speciaalbier. www.ab … The label shows an angel holding the devil to the ground, and the marketing story behind the new beer has several references to the devil, such as a story of the victory of Archangel Saint Michael over the devil.Additionally, AB InBev promotes Victoria as “100% natural” and also refers to “the evil, false and artificial,” which is “characteristic of the ways of the devil.”“This is just an open attack,” beer sommelier Jeroen Peeters of the Antwerp pub Dr. Beer told Duvel, the iconic blond specialty beer of the Moortgat brewery, has always been very successful, and it is not the first time other breweries try to beat it.“We have established that the segment of strong, blond beers is growing,” AB InBev spokesperson Karolien Cloots told Het Nieuwsblad. Bovengisting.

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